Why Choose Us?
Why Marketing at 43?
Marketing at 43 was founded by Antoinette Perry, a strategic marketing leader with more than two decades of experience working within colleges, universities and education organisations.
Having spent over 20 years client-side, leading student recruitment campaigns, brand development, digital transformation projects and strategic marketing functions, Antoinette understands the realities education providers face. Recruitment targets, funding pressures, competing priorities, stakeholder management and demonstrating measurable impact are not theoretical challenges, they’re challenges she has navigated throughout her career.
Today, Marketing at 43 brings together that experience with a trusted network of specialist associates, including experts in content, digital marketing, design, web development, photography, videography, research and communications. Many have worked extensively within education and skills, bringing valuable sector insight alongside their specialist expertise.
Strategic Thinking.
Practical Delivery.
We help colleges, universities, adult learning providers and skills organisations develop marketing strategies that are grounded in audience insight, aligned to organisational objectives and focused on measurable outcomes.
Whether you need strategic leadership, campaign planning, content development, website support or an extension of your internal team, we provide flexible support tailored to your organisation’s needs.
Our Process
Every business is different, so we take the time to really get to know you – what you stand for, what drives you and where you want to go.
This first stage is about discovery: understanding your goals and your business. We’ll ask questions, explore ideas with you and sometimes challenge your thinking to make sure we get to the right result together.
The process itself is straightforward:
Who are you trying to talk to? We’ll work with you to define your target audience.
What do you want to tell them? Together we’ll shape the messages that will resonate most with your audience.
Where should you reach them? We’ll find the right channels and positioning so your marketing lands in the right place.
This way, your marketing has a clear focus and purpose – no wasted effort and scattergun approach, just a strategy that’s created for you.
And because great marketing doesn’t stop once the plan is live, we’ll help you set the right metrics. That means you’ll always know what’s working, what could be tweaked and how to keep building on your results.
And we don’t stop there – want the work all done for you? Our awesome team of creatives can create and deliver everything for you so you don’t need to go anywhere else.
Why clients choose us
Deep Education Sector Expertise
With extensive experience across further education, higher education, adult learning and skills, we understand the complexity of student recruitment, learner engagement and stakeholder expectations.
Senior-Level Support
You work directly with experienced marketing professionals who understand both strategy and delivery, without multiple layers of account management.
Flexible and Scalable
Whether you need support for a specific project, interim strategic leadership or ongoing consultancy, we adapt to your requirements and internal capacity.
Collaborative by Nature
We work as an extension of your team, building strong relationships, sharing knowledge and helping develop capability within your organisation.
Insight-Led Approach
Our recommendations are based on research, audience understanding, data and experience, not assumptions or marketing trends.
Beyond Education
While education and skills is our specialist area, we also support purpose-driven organisations in other sectors who value strategic thinking, strong storytelling and marketing that delivers meaningful results.
Our Team
Antoinette Perry
FOUNDER & DIRECTOR
After more than two decades working in education marketing and leadership roles, Antoinette founded Marketing at 43 to help organisations cut through complexity, think more strategically and build stronger connections with the audiences they serve.
Having held senior marketing leadership roles throughout her career, she has worked across every aspect of the student journey, from brand development and audience research to recruitment campaigns, admissions, stakeholder engagement and website transformation. Her experience spans colleges, universities and purpose-led organisations, giving her a deep understanding of the opportunities and challenges facing the education sector.
Known for her collaborative and people-focused approach, Antoinette works closely with leadership teams to bring clarity to complex challenges, identify opportunities for growth and develop marketing strategies that deliver meaningful results. She believes that effective marketing starts with understanding people, whether that’s prospective students, parents, employers or stakeholders.
Through Marketing at 43, Antoinette combines strategic marketing consultancy with a trusted network of specialist associates, helping organisations strengthen their marketing, engage their audiences and achieve their ambitions with confidence.
Trusted Associates
Marketing at 43 works with a carefully selected network of trusted associates, bringing together specialist expertise across strategy, content, design, digital, photography and video.
This flexible model allows us to build the right team around each project, ensuring clients benefit from senior expertise, specialist skills and a collaborative approach tailored to their needs.
Colin Smith
ASSOCIATE AI & DIGITAL INNOVATION CONSULTANT
Colin helps organisations make sense of AI and use it in practical, meaningful ways. From custom automations and AI agents to content workflows and digital innovation, he works with teams to find smarter ways of working without losing the human creativity and expertise that sit at the heart of great marketing.
With experience supporting education organisations and marketing teams, Colin specialises in helping people embrace new technology with confidence. Whether delivering workshops, developing AI-powered solutions or exploring new ways to improve efficiency, he focuses on making complex technology accessible, useful and grounded in real-world outcomes.
As a trusted associate of Marketing at 43, Colin supports clients with AI strategy, implementation and training, helping organisations unlock opportunities, save time and build capability for the future.
Caroline Boyd
ASSOCIATE DESIGNER, ILLUSTRATOR & ANIMATOR
Caroline is a creative designer, illustrator and animator with more than 10 years’ experience working within the higher education sector, including in-house roles at the University of Salford and the University of Manchester.
Her combination of creative expertise and sector knowledge gives her a strong understanding of how to engage diverse audiences, from prospective and current students to staff, researchers and external stakeholders. She has particular experience translating complex ideas, research activity and institutional messages into visually compelling and accessible communications.
From brand assets and campaign creative to illustration, animation and digital content, Caroline brings ideas to life in ways that are both imaginative and purposeful. Her work combines strategic thinking with strong visual storytelling, helping organisations communicate clearly, connect with their audiences and stand out in a crowded landscape.
Alongside her in-house experience, Caroline has worked with a range of higher education institutions, including the University of York, the University of Lancashire, Lancaster University and Manchester Metropolitan University.
As a trusted associate of Marketing at 43, Caroline supports a wide range of creative projects, bringing fresh ideas, attention to detail and a collaborative approach to every brief.
Simon Crossley
ASSOCIATE DESIGNER, WEB DEVELOPER & CREATIVE
Simon is a designer, web developer and artist who brings creative thinking and technical expertise to every project. He has a talent for transforming ideas into engaging websites, strong visual identities and digital experiences that connect with audiences.
A trusted associate of Marketing at 43, Simon works across web, design and creative projects, combining attention to detail with a collaborative approach and a genuine passion for creating work that makes an impact.
David Gennard
ASSOCIATE PHOTOGRAPHER, VIDEOGRAPHER & STORYTELLER
David is an experienced photographer, filmmaker and creative director with a talent for creating story-led content that feels cinematic and emotionally engaging.
With a background spanning film and tv, higher education, commercial campaigns, travel, and creative storytelling, he brings a strong narrative eye and the feels to every project.
David’s calm, approachable style helps students, staff and stakeholders feel at ease in front of the camera, allowing genuine stories and personalities to come through. Whether creating campaigns or working on photography and video projects, he focuses on creating content that inspires and resonates.
As a trusted associate of Marketing at 43, David works closely with clients to produce compelling, story-led content that supports recruitment, engagement and brand awareness, while giving organisations a distinctive and memorable way to tell their story.
Let's talk
If you are looking for an education marketing specialist or a strategic marketing partner who understands complex audiences we would love to talk.
