Purpose
Strategic Marketing Specialists
We bring the purpose to your marketing.
Strategic marketing consultancy supporting colleges, universities, adult learning providers and purpose driven organisations across the UK.
At Marketing at 43, we design and deliver research-led marketing strategies and recruitment campaigns that drive measurable growth. As an education marketing specialist, we support further education colleges, universities and adult learning providers with marketing strategy, student recruitment, campaign development and creative content development.
Alongside our education expertise, we also support purpose-driven organisations in other sectors who value thoughtful, research-based marketing that delivers real results.
Education Marketing Specialists
Marketing in education and skills is rarely straightforward.
You are operating in an increasingly competitive student recruitment landscape, where education providers are fighting for attention in crowded digital spaces. At the same time, you are under pressure to meet funding-driven enrolment targets, often within tight recruitment windows.
You may be asking:
- How do we reach the right learners and speak in a way that genuinely resonates with them?
- How do we engage hard to reach audiences and widen participation?
- How do we stretch limited marketing budgets further?
- How do we make better use of data and AI to work smarter, not just harder?
- How do we prove marketing impact to senior leaders and governors?
You are not just running campaigns. You are navigating multiple competing priorities, funding complexities and stakeholder expectations.
That is why generic marketing approaches do not work in education.
We are here to help.
At Marketing at 43, we build strategies to address the challenges you face, creating focused, measurable marketing that supports recruitment growth.
Clients
Case Studies
Strategic Marketing Leadership and Consultancy
Client: Burnley College
Web Project Management & Content Dev
Client: RHACC
Testimonials
“Fantastic working with Antoinette over the last few months. Drive, energy and ability to “get things done” Much appreciated and hope to work with you again soon.”
Nicola Clayton
Blackburn College, Director Business Development and External Engagement
“Highly experienced across all areas of marketing from strategy and planning to operational delivery and measurement and evaluation. Antoinette is a trusted stakeholder manager who can easily adapt her style to get the most out of even the most difficult stakeholder relationships. On top of all that, she is a pleasure to have on board – works independently, autonomously and gets the job done. “
Marie Gray
Director of External Relations, Liverpool School of Tropical Medicine
Let's talk
If you are looking for an education marketing specialist or a strategic marketing partner who understands complex audiences we would love to talk.
FAQs
What does Marketing at 43 do?
Marketing at 43 is an education marketing consultancy. We help colleges, universities and adult learning providers with marketing strategy and student recruitment — from defining your audience and objectives through to delivering campaigns that fill your courses.
Who do you work with?
We specialise in the education sector: further education (FE) colleges, higher education (HE) institutions and adult learning providers. We’ve supported organisations including Blackburn College, the Liverpool School of Tropical Medicine and the University of Manchester.
Do you focus on student recruitment?
Yes — student recruitment marketing is at the heart of what we do. That spans campaign strategy, open events, content and messaging designed to reach prospective students in the right place, at the right point in their decision.
What services do you offer?
Everything from strategy to delivery: marketing and brand strategy, student recruitment campaigns, storytelling content, audience research, planning, and measurement and evaluation. We can also coach and support your in-house marketing team.
How much experience do you have?
Marketing at 43 is led by Antoinette Perry, a marketing leader and strategist with over 20 years’ experience in education marketing across the FE and HE sectors.
How is a specialist different from a general marketing agency?
Because we work solely in education, we already understand the FE, HE and adult learning landscape — recruitment cycles, stakeholders, funding and the student journey. You spend less time explaining your world and more time getting results.
Can you work on a project, interim or ongoing basis?
Yes. Whether you need a one-off strategy, an interim marketing lead, or ongoing support, we flex around your needs — working independently and getting the job done with minimal hand-holding.
Where are you based, and do you work across the UK?
We’re based in Lancashire and work with education providers across the UK, both in person and remotely.
How do we get started?
Get in touch at hello@marketingat43.co.uk for a no-obligation chat about your goals, and we’ll suggest the best way to work together.
