You understand what you’re saying. Your colleagues understand it. But does the 15-year-old reading your website? It’s a question I come back to regularly when working with education providers on their content. Having spent many years in education marketing, I understand how it happens. A course page starts with information from curriculum, marketing edits it, …
We’ve been doing more speaking recently and there’s something really enjoyable about sharing work we’re doing with clients, explaining the process behind it and giving other people something they can try. This year, AI has been a recurring theme in our webinars, presentations and workshops. We’ve covered prompting, synthetic audiences and ways AI projects can …
We’ve all done it. We talk about Level 3 provision, HTQs, T Levels, HNCs, degree apprenticeships… and we assume our audience is following along. But step outside the sector for a moment. If you’re a school or college leaver trying to work out your next step or an adult considering a return to learning, this …
Read more “Why education jargon is quietly costing you enrolments.”
In my business who I work with matters just as much as what I do. For me, marketing has never just been about the next campaign, the next metric or the next big idea. It’s about people; understanding them, connecting with them and working alongside people who share your values and outlook. Because when your …
Read more “Aligning your marketing strategy to find clients who share your values”
There’s still a lot of talk about AI replacing jobs, especially in marketing. But here’s the truth: AI on its own is just a tool. It doesn’t replace great marketers, it supports them. The real difference comes from how you use it. But bury your head in the sand and refuse to acknowledge it…you might …
Read more “Getting the Best Out of AI: It’s All in the Prompt”
The most important things to remember about any marketing campaign are: Without knowing why you’re doing something, you’ll never be able to know if you’ve achieved your goals. It’s easy to get excited by the shiny outputs (like new branded pens or a fancy new video) rather than coming up with a solid plan about …
No more trying tactics in a random fashion hoping something sticks. You’ve tried the digital ads with no real leads generated because those ads are swimming against the tide in an ocean of other providers who aren’t necessarily hitting the mark either but paying a lot of money for trying. Stop. Do your research, …
Education marketing specialists for colleges, universities and adult learning
