CASE STUDY
University Recruitment Campaign and Video Production
Client: East Lancashire Learning Group
The Challenge
ELLG wanted to strengthen awareness of their university-level provision and attract prospective students considering higher education pathways closer to home.
What We Did
Marketing at 43 developed and delivered a targeted recruitment campaign designed to showcase the college’s higher education offer through authentic student stories and engaging visual content.
The campaign centred around professional video production featuring real student journeys and success stories. These were used across multiple channels to highlight the value of studying higher education in a college environment and demonstrate the impact of the college’s teaching and support.
The content formed the foundation of a wider multi-platform digital campaign designed to reach prospective students researching higher education options.
Services Delivered
- Campaign strategy and planning
- Professional video production
- Student storytelling and interviews
- Multi-platform content creation
- Digital marketing campaign delivery
- Industry-focused messaging for higher education recruitment
