CASE STUDY
Brand Refresh and Website Development
Client: Bryden Precision Engineering
The Challenge
Bryden Precision Engineering (formerly Clitheroe Light Engineering) is a well established engineering business known in its sector. However, its brand and website did not reflect the quality, precision or scale of the work being delivered.
The existing website lacked clarity, was difficult to navigate and did not effectively communicate the company’s capabilities, making it harder to attract new business and showcase expertise to potential clients.
There was also a need to rebrand and build trust and reputation in the industry.
What We Did
Marketing at 43 led a full rebrand and website redevelopment, working closely with the Bryden team to ensure the new identity reflected both their technical expertise and future ambitions.
Services delivered:
- Brand positioning and messaging development
- Development of new visual identity
- Website development to deliver a modern, responsive site
- Full website copywriting
The focus was on clarity, credibility and usability, ensuring that visitors could quickly understand what Bryden does, who they work with and why they are trusted.
The Outcome
The new brand and website provide a clearer, more confident representation of Bryden Precision Engineering.
- A modern, professional visual story aligned to the quality of their work
- Sleek, professional website
- Clearer communication of services and expertise
- Stronger positioning to support business development and growth
The project has given the business a platform that better reflects its capabilities and supports future growth.
