CASE STUDY
Strategic Marketing Leadership and Consultancy
Client: Burnley College
The Challenge
Burnley College required experienced strategic marketing leadership to support student recruitment, strengthen marketing performance and provide additional senior-level expertise during a period of organisational development.
Alongside recruitment priorities, the College was reviewing marketing structures, strengthening communications activity and planning for future growth across both further and higher education provision.
What We Did
Marketing at 43 worked closely with the Senior Leadership Team and marketing department, providing strategic marketing consultancy, leadership and mentoring support over an extended period.
Acting as an extension of the College’s team, we helped shape recruitment strategy, strengthen campaign planning and provide strategic direction across a range of marketing and communications projects. Our role combined high-level strategic thinking with practical implementation, supporting both organisational priorities and day-to-day delivery.
Services Delivered
- Strategic marketing leadership and consultancy
- Director-level recruitment support
- Crisis communications and reputation management support
- Student recruitment strategy and campaign planning
- Higher education recruitment strategy development
- Marketing team mentoring and capability building
- Website strategy and governance review
The Outcome
Marketing at 43 provided trusted strategic leadership, helping the College strengthen its marketing function while maintaining focus on recruitment performance and organisational objectives.
Working collaboratively with senior leaders and the marketing team, we helped embed a more strategic approach to planning, improve alignment between marketing activity and institutional priorities and provide additional leadership capacity during a period of change.
The engagement also supported the development of the internal team, strengthened recruitment planning across further and higher education, and provided senior-level expertise across a range of strategic projects, leaving the College well-positioned for future growth.
Client Testimonial
“Antoinette had incredible impact in the work that she did with Burnley College, leading the marketing strategy and the team. Her guidance, insight and marketing expertise brought real value to both the College and the team, and her collaborative approach was appreciated by everyone who worked with her.
I’d highly recommend Antoinette and Marketing at 43 to any organisation looking for a strategic and highly experienced marketing leader.”
Kate Wallace, Deputy Principal, Burnley College
