CASE STUDY
Website Project Management and Content Development
Client:Richmond and Hillcroft Adult Community College (RHACC)
The Challenge
RHACC needed a new website that better reflected the college’s offer to adult learners while improving the user experience for prospective students, partners and stakeholders.
What We Did
Working alongside specialist education web agency Concept4, Marketing at 43 led the website project from initial scoping through to delivery.
The project involved coordinating internal stakeholders across the college, managing agency partners and ensuring the new site aligned with RHACC’s strategic objectives and audience needs.
A new tone of voice was developed for the college, ensuring the website communicated clearly with adult learners while reflecting RHACC’s welcoming and inclusive ethos. Marketing at 43 also developed the website content, creating clear, audience-focused copy across the full site structure.
Services Delivered
- Website project management
- Stakeholder engagement and requirements gathering
- Responsive website development (in partnership with Concept4)
- Content strategy and site architecture
- Full website copywriting
- Tone of voice development
- Audience-focused messaging for adult learners
The Outcome
The result was a modern, responsive website with a clear user journey that better supports course discovery, student recruitment and stakeholder engagement.
Client Testimonial
“When RHACC was without a strategic marketing lead Antoinette stepped in and quickly became an invaluable part of the team.
She led our website project and strategic marketing activity with clarity, calm authority and a strong understanding of the FE and adult education context. She successfully coordinated multiple agencies and internal stakeholders, keeping everyone aligned, informed and focused on delivery.
Projects were well-managed, deadlines were met, stakeholders were kept informed and the work always tied back to our wider strategic goals.
Her collaborative approach, strategic insight and ability to manage to stakeholders meant we had complete confidence in her. I would strongly recommend her to any college seeking experienced strategic marketing leadership and project management.”
Chris Jones
Head of Marketing and Communication
