Aligning your marketing strategy to find clients who share your values

Aligning your marketing strategy to find clients who share your values

In my business who I work with matters just as much as what I do. For me, marketing has never just been about the next campaign, the next metric or the next big idea. It’s about people; understanding them, connecting with them and working alongside people who share your values and outlook. Because when your …

PromptAgent

Getting the Best Out of AI: It’s All in the Prompt

There’s still a lot of talk about AI replacing jobs, especially in marketing. But here’s the truth: AI on its own is just a tool. It doesn’t replace great marketers, it supports them. The real difference comes from how you use it. But bury your head in the sand and refuse to acknowledge it…you might …

creating a marketing campaign

Creating a Marketing Campaign

The most important things to remember about any marketing campaign are: Without knowing why you’re doing something, you’ll never be able to know if you’ve achieved your goals. It’s easy to get excited by the shiny outputs (like new branded pens or a fancy new video) rather than coming up with a solid plan about …