CASE STUDY
Strategic Marketing and Customer Journey Mapping
Client: Central Recruitment
The Challenge
Central Recruitment wanted to strengthen its positioning in a competitive recruitment marketplace and better understand how potential clients engage with their services.
What We Did
Marketing at 43 developed a comprehensive marketing strategy including customer journey mapping, positioning analysis and recommendations to differentiate the organisation within its market.
Services Delivered
- Strategic marketing planning
- Market positioning analysis
- Customer journey mapping
- Competitive differentiation strategy
Client Testimonial
“I’ve had the pleasure of working with Antoinette on several occasions. She has always been professional and thorough in her approach.
She clearly does her homework on the sector you are involved in, I would have no hesitation in recommending her for any marketing project you may have in mind.”
Mark Wiggan

